Free workshop · Exit strategy
How to sell your business for maximum value, on your terms
Learn the M&A exit framework Arturo has used across more than 130 transactions, condensed into a free workshop for small and mid-market business owners.
Get free access to the workshop
This workshop is built for:
- Owners planning to sell in the next 1 to 5 years
- Owners who received an unsolicited offer
- Anyone who wants to know their true market value
In this free workshop
The exit playbook most owners never see
Six modules built for owners who want real answers.
Clean financials and the truth about SDE
Why your tax return can cost you at sale time, and how properly documented Seller’s Discretionary Earnings can add $500K to $1.3M or more to your purchase price.
Up to +$1.3M on the same revenueSystems and processes that run without you
65% of businesses have no documented operating processes and sell for up to 1.5x less because of it. How to build the machine buyers pay a premium for.
65% of businesses unpreparedRemoving the owner from day-to-day operations
Owner-dependent businesses sell for 30 to 50% less. The 12 to 18 month plan that moves you from operator to owner and adds full turns to your multiple.
30–50% discount if owner-dependentEmpowering people and hiring the right team
A strong number two operator can add 0.5 to 1.5x to your EBITDA multiple. How to build, pay and keep the team that makes buyers compete.
Up to +1.5x with a strong #2How the market sees you
Buyers search for you before they call you. Reputation, client concentration and comparable sales shape the opening offer before you say a word.
Client over 20% of revenue = red flagThe selling process from valuation to close
Valuation, CIM, LOI, due diligence, SBA financing and closing. The full process explained, so you negotiate with the same sophistication as your buyer.
50%+ of LOIs never close

About your coach
Real M&A experience, not theory
Arturo Henriquez has started, bought, operated and sold more than 60 businesses of his own across more than 20 industries, including restaurants, technology, oil and gas, data centers, logistics and real estate. He has taken part in more than 130 transactions, raised over $100 million and led more than 2,000 employees across his companies. He took one of them public on a U.S. exchange.
His corporate career includes Goldman Sachs, Lehman Brothers, Bank of America and KPMG, where he was a Managing Director in M&A. As Chief Procurement Officer of Pemex he delivered more than $2.5 billion in savings in 18 months. He holds an MBA from Kellogg at Northwestern and a double master’s from Boston University, has taught corporate finance and investment analysis at the graduate level, and is a two-time bestselling author.
- KPMG, Managing Director, M&A
- Lehman Brothers, International Sales Trader
- Goldman Sachs · Bank of America
- Pemex, Chief Procurement Officer
- Repsol, Board of Directors
- Kellogg MBA, Northwestern University
- Double MA, Boston University
- Taught corporate finance and investment analysis
- Business in 35+ countries, companies built in 10
- Took a company public on a U.S. exchange
- Capital from Merrill Lynch VC, CVC Latin America and Citibank Venture Capital
- Two-time bestselling author
What clients say
Results from owners who worked with Arturo
“I cannot tell you how much progress we have made. This gave me additional free time to buy a 4th business without affecting my personal, family life.”
“It has proven to be such a valuable experience. We have gone from 1 city to expanding in 6 cities. We scaled so much more than I could have anticipated.”
“I needed someone to tell me what to do with practical tools and techniques. Arturo has delivered big time. It has been a game changer on a lot of levels.”
Your exit is too important to leave to chance
Claim your free spot
The same M&A thinking Arturo brings to larger transactions, made available to small and mid-market owners.
Get free workshop access